There are many ways I could create a promotional mix for The Tiger's Tonic. First, I could hand out buy one, get one free coupons at the Tigers' home football games. Also, I could have raffles for coupons at halftime of the LSU home sports games. Finally, I could hand out free samples around campus.
Many types of print media can be used to promote The Tiger's Tonic. First, I could post a billboard for the drink on Louisiana Highway 30, the main highway near LSU. Also, I could buy an ad for The Tiger's Tonic in The Advocate, the local newspaper in Baton Rouge. Finally, I could post signs in Tiger Stadium so all fans that watch and attend the games can see the signs.
I priced my drink at $1.50. There wasn't really a strategy to it, but a customer is getting great quality for a reasonable price. Average single bottles of water are typically $1.25, so a 25 cent increase in price brings a delicious flavor. The 32 oz version costs $2.00, so the size is being doubled for only 50 cents. I feel that this price is extremely good, so I doubt anyone would refuse to buy The Tiger's Tonic because it costs too much.
No comments:
Post a Comment