Promoting My Drink

There are many ways I could create a promotional mix for The Tiger's Tonic.  First, I could hand out buy one, get one free coupons at the Tigers' home football games.  Also, I could have raffles for coupons at halftime of the LSU home sports games.  Finally, I could hand out free samples around campus.

Many types of print media can be used to promote The Tiger's Tonic.  First, I could post a billboard for the drink on Louisiana Highway 30, the main highway near LSU.  Also, I could buy an ad for The Tiger's Tonic in The Advocate, the local newspaper in Baton Rouge.  Finally, I could post signs in Tiger Stadium so all fans that watch and attend the games can see the signs.

I priced my drink at $1.50. There wasn't really a strategy to it, but a customer is getting great quality for a reasonable price.  Average single bottles of water are typically $1.25, so a 25 cent increase in price brings a delicious flavor.  The 32 oz  version costs $2.00, so the size is being doubled for only 50 cents.  I feel that this price is extremely good, so I doubt anyone would refuse to buy The Tiger's Tonic because it costs too much.

Louisiana State University Sports Drink Project

The name of my sports drink is "The Tiger's Tonic."  My college is Louisiana State University, and the slogan of my drink is "Show Your Stripes."

Three Things I Liked
I liked being able to pick which college my project was about.
I liked the artistic aspect of the project.
I liked researching LSU because I learned some things about the history and culture of the school.

Two Things I Learned
I learned that six different tigers have been the mascot of LSU.
I learned how to write a marketing mix report.

One Thing I Disliked
I disliked not being able to research the same college as anyone else.